Understanding Buyer Representation: A Video Guide
Before you start working with any real estate agent, it's crucial to understand who they represent and how that affects your interests. These three videos walk you through everything you need to know about real estate agency relationships in South Carolina—from the basics of representation to why having your own buyer's agent makes all the difference in protecting your investment and negotiating power.
1Your Agency Options
It is important to know the role of real estate agents. Seller's agents who list property for sale represent the seller and are charged with getting the best price and terms for a property for the seller. Buyer's agents look out for the buyer.
2What is a Seller's Agent?
Understanding real estate representation and what a property seller's listing agent does. South Carolina law requires that agents let you know about the different kinds of agency.
3What is a Buyer's Agent?
Understanding real estate representation and what a buyer's agent does and why you should use one.
Ready to Have Your Own Representation?
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Meet Your Buyer Representation Specialists
Russ & Deb Fielden – Certified Buyer Agents
As Certified Buyer Agents (CBA designation from the National Association of Realtors), we've completed specialized training in buyer representation, negotiation strategy, and fiduciary responsibility. Our focus is protecting your interests throughout the buying process—from initial property search through closing and beyond.
Last updated: October 9, 2025